In this post, I will be analyzing Stakeholder #1 and identifying how this controversy affected it.
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| Coca Cola. "Coca-Cola Logo" uploaded 6.17.2007 via wikimedia. Public Domain. |
FIFA boasts a group of very well-known and important stakeholders. Coca-Cola is one of these stakeholders. Coca-Cola became FIFA's first official sponsor in 1974 when they publicly supported one of FIFA's global development projects. They are known for, of course, their world famous drink. However, the company has many other things going on. They are a massive business, owning many well-known labels such as Minute Maid, Barq's, and Odwalla. They are sponsors of many sports, not just FIFA. They support NASCAR, the PGA, the NCAA, the Olympics, and several others. As you can see, Coca-Cola is heavily involved in many worldwide events. They have many outreach programs throughout the world. They are widely viewed as a good company, as their outreach programs have proven beneficial for their public appearance. Coca-Cola has its headquarters in Atlanta, Georgia. Its website is tooled for customers from all over the world, as it has options for all different languages and countries. Coca-Cola's brand is consumed every day, so it is not surprising that they have such a notable public persona.
As would anyone involved with this scandal, Coca-Cola was not pleased. FIFA has been wrought with controversy lately, and this scandal was the tipping point. Coca-Cola first went public first by saying that it wanted FIFA's president Joseph Blatter to resign, as he has been at the root of many corruption scandals. They wanted this step to be taken in order to win back the trust of soccer fans.
"Every day that passes, the image and reputation of FIFA continues to tarnish," Says Coca-Cola in an email, "FIFA needs comprehensive and urgent reform, and that can only be accomplished through a truly independent approach.". Coca-Cola is only a sponsor, so they do not directly have the power to enforce such a recommendation. However, they hold significant influence in the media and in the company, so saying something like this has no small effect. In recent scandals, Coke has opted for a sideline approach, but with this scandal, the pressure for them to do something was mounting. They released their public statement the night of the arrests, and Blatter announced his resignation several days later.
The public sponsors of FIFA all shared the same stance as Coca-Cola did. They almost unanimously agree that the big problem in the association is Joseph Blatter. One stakeholder that does not agree with this viewpoint would be Mr. Blatter himself, saying that he had "No intention of quitting".
"Every day that passes, the image and reputation of FIFA continues to tarnish," Says Coca-Cola in an email, "FIFA needs comprehensive and urgent reform, and that can only be accomplished through a truly independent approach.". Coca-Cola is only a sponsor, so they do not directly have the power to enforce such a recommendation. However, they hold significant influence in the media and in the company, so saying something like this has no small effect. In recent scandals, Coke has opted for a sideline approach, but with this scandal, the pressure for them to do something was mounting. They released their public statement the night of the arrests, and Blatter announced his resignation several days later.
The public sponsors of FIFA all shared the same stance as Coca-Cola did. They almost unanimously agree that the big problem in the association is Joseph Blatter. One stakeholder that does not agree with this viewpoint would be Mr. Blatter himself, saying that he had "No intention of quitting".
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