Rhetorical Analysis of Academic Journal

In this post, I will be analyzing the Handbook of NASDAQ Stocks.

The authors in this journal are Johnathan Warroll, John Pernadales, Thomas Wecera, Charlot Volny, Mohamed Hanif, Andrew Kalinski, and Wayne Arnold. The authors all work for the company that publishes this Journal, as the Publisher, Executive Managing Director, Managing Director of Print Products, Director of Print Products, Director of Equity Research Data, Editor, and Quality Assurance Editor, respectively. This is a journal discussing stocks and their behavior, which incorporates a lot of hard data. For this reason, the authors do not really employ much of a voice beyond simply stating the facts.

The intended audience for this journal would be people interested in stocks. I know this because the terminology used in this journal is not common for everyday vocabulary, and it analyzes numbers that only make sense if the reader understands the context of them.

This Journal works with the Third Quarter results of the 2015 year. This means it only analyzes the stocks' performance during this time. This affects the content by changing what they are writing about, and the authors write under the assumption that the people reading this journal know what happened in the preceding quarters and years.

The message is fairly simple, as it is about stock performance. The authors are not trying to persuade the audience in any way, they are reporting stocks and analyzing their performance. The authors purpose is to inform the reader about the performance of the NASDAQ stocks.